The trend forecaster's handbook / Martin Raymond

By: Raymond, Martin [author]
Language: English Publisher: London : Laurence King Publishing Ltd., 2010Description: 216 pages : illustrations (chiefly color); 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781856697026Subject(s): Consumer behavior | Consumers -- Attitudes | Motivation research (Marketing) | New products -- Forecasting
Contents:
1/ The Anatomy of a Trend Definition of a trend forecaster/ Definition of a Trend/ Memes and trend viruses/ Diffusion of innovations/ Diffusion of innovation types/ Diffusion of innovation curve 02/ The Trend Forecaster?s Toolkit Stuff: the importance of new things in the culture/ Cultural brailling/ Cross-cultural analysis 03/ The Intuitive Forecaster Left brain and right brain thinking/ Whole brain thinking/ Gut intuition/ Expert intuition/ Strategic intuition 04/ Network Forecasting Network forecasting/ The rule of diversity in networks/ The 80/20 principle/ Hierarchical networks/ Collaborative networks/ Distributive networks 05/ Cultural Triangulation Triangulation/ The interrogation stage/ The observation stage/ The intuition stage/ Writing up your report 06/ Scenario Planning The origins of scenario planning/ Scenario planning stages 07/ Insight, Strategy and Innovation The inspiration stage/ The translation stage/ The product development stage
Summary: The Trend Forecaster?s Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf. This ?how to? book provides design students with skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter concludes with a lesson plan, or summary panel, which reviews the key issues covered and describes a course of action or a project-based activity that allows students to experience the techniques or methodologies explored.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
GENERAL REFERENCE 		658.8342 R214 2010 (Browse shelf) Available CITU-CL-47732
Total holds: 0

Includes bibliographical references and index.

1/ The Anatomy of a Trend
Definition of a trend forecaster/ Definition of a
Trend/ Memes and trend viruses/ Diffusion of innovations/
Diffusion of innovation types/ Diffusion of innovation curve

02/ The Trend Forecaster?s Toolkit
Stuff: the importance of new things in the culture/
Cultural brailling/ Cross-cultural analysis

03/ The Intuitive Forecaster
Left brain and right brain thinking/ Whole
brain thinking/ Gut intuition/ Expert intuition/
Strategic intuition

04/ Network Forecasting
Network forecasting/ The rule of diversity in networks/
The 80/20 principle/ Hierarchical networks/
Collaborative networks/ Distributive networks

05/ Cultural Triangulation
Triangulation/ The interrogation stage/
The observation stage/ The intuition stage/
Writing up your report

06/ Scenario Planning
The origins of scenario planning/ Scenario planning stages

07/ Insight, Strategy and Innovation
The inspiration stage/
The translation stage/ The product development stage

The Trend Forecaster?s Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.

Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf.

This ?how to? book provides design students with skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter concludes with a lesson plan, or summary panel, which reviews the key issues covered and describes a course of action or a project-based activity that allows students to experience the techniques or methodologies explored.

500-599 650

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