International marketing / Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), Mary C. Gilly (University of California, Irvine), John L. Graham (University of California, Irvine), R. Bruce Money (Bringham Young University).
By: Cateora, Philip R [author.]
Contributor(s): Gilly, Mary C [author] | Graham, John L [author] | Money, R. Bruce [author]
Publisher: New York, NY : McGraw-Hill Education, [2016]Copyright date: c2016Edition: Seventeenth editionDescription: xxxvi, 662 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781259253065Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/4 LOC classification: HF1416 | .C375 2016| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.84 C282 2016 (Browse shelf) | Available | CITU-CL-47548 |
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