Advertising & Sales Promotion / Ken Kaser.
By: Kaser, Ken
Publisher: Australia ; Mason, OH : SOUTH-WESTERN CENGAGE Learning, [2013]Description: xix, 461 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781111573232; 1111573239Other title: Advertising and sales promotionSubject(s): AdvertisingLOC classification: MLCM 2016/40462 (H)Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.82 K151 2013 (Browse shelf) | Available | CITU-CL-45669 |
Total holds: 0
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| 658.816 M767 1988 Profitable pricing strategies / | 658.816 T156 1993 Transfer pricing in the 1990s : tax and management perspectives / | 658.816 Z193 2024 The 10 rules of highly effective pricing : how to transform your price management to boost profits / | 658.82 K151 2013 Advertising & Sales Promotion / | 658.827 B2643 2017 Brand protection in the online world : a comprehensive guide / | 658.827 B4678 2024 Brand management : co-creating meaningful brands / | 658.827 B733 1987 Branding : a key marketing tool / |
Includes index.
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