Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl.
By: Porterfield, Amy
Contributor(s): Khare, Phyllis | Vahl, Andrea
Series: --For dummiesPublisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: 2nd edDescription: xx, 676 p. : ill. ; 24 cmISBN: 9781118466780 (pbk.); 1118466780 (pbk.)Subject(s): Facebook (Electronic resource) | Internet marketing | Online social networksDDC classification: 658.872 LOC classification: HF5415.1265 | .P674 2013| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.872 P835 2013 (Browse shelf) | Available | CITU-CL-44984 |
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| 658.872 J28 2023 Digital marketing fundamentals : OMCP's official guide to OMCA certification / | 658.872 K617 2022 Digital marketing strategy : an integrated approach to online marketing / | 658.872 M5894 2013 Marketplace 3.0 : rewriting the rules of borderless business / | 658.872 P835 2013 Facebook marketing all-in-one for dummies / | 658.872 R996 2012 Understanding digital marketing : marketing strategies for engaging the digital generation / | 658.872 T3649 2011 The McGraw-Hill 36-hour course : online marketing / | 658.872 T722 2014 Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions / |
Previous ed.: 2011.
Includes index.
Introduction -- Joining the Facebook marketing revolution -- Claiming your presence on Facebook -- Adding the basics to your Facebook page -- Building, engaging, retaining, and selling to your community -- Understanding Facebook applications -- Making Facebook come alive with events and contests -- Advanced Facebook marketing tactics -- Facebook advertising -- Measuring, monitoring, and analyzing.
Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!
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