Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions / [edited by] In Lee, Western Illinois University, USA.

Contributor(s): Lee, In, 1958- [editor of compilation.]
Series: Advances in e-business research (AEBR) book seriesPublisher: Hershey : Business Science Reference, [2014]Description: xxviii, 319 pages ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781466645103 (hardcover : alk. paper)Subject(s): Electronic commerce -- Management | Small business -- Computer networks | Customer services -- Technological innovationsDDC classification: 658.8/72 LOC classification: HF5548.32 | .T7394 2014
Contents:
From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar -- Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith -- Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu -- Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, José M. Pina -- Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan -- Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan -- Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI -- E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo -- Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali -- Internet incidence on SME's sales : a propensity score matching analysis / María Verónica Alderete -- An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng -- Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops -- Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena.
Summary: "This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"-- Provided by publisher.
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SUBJECT REFERENCE 		658.872 T722 2014 (Browse shelf) Available CITU-CL-47205
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Includes bibliographical references and index.

From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar -- Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith -- Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu -- Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, José M. Pina -- Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan -- Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan -- Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI -- E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo -- Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali -- Internet incidence on SME's sales : a propensity score matching analysis / María Verónica Alderete -- An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng -- Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops -- Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena.

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"-- Provided by publisher.

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