What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
By: Yohn, Denise Lee
Language: English Publisher: San Francisco : Jossey-Bass, A Wiley Brand, [2014]Edition: First editionDescription: vii, 262 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118611258 (cloth)Subject(s): Branding (Marketing) | Brand name productsAdditional physical formats: Online version:: What great brands doDDC classification: 658.8/27 LOC classification: HF5415.1255 | .Y64 2014
Contents:
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 Y75 2014 (Browse shelf) | Available | CITU-CL-45590 |
Total holds: 0
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| 658.827 Sh236 2024 Brand management / | 658.827 Si645 2024 Brand management : principles and applications for effective branding / | 658.827 Sm42 2018 Experiential marketing : a practical guide to interactive brand experiences / | 658.827 Y75 2014 What great brands do : the seven brand-building principles that separate the best from the rest / | 658.82702854678 R797 2014 Digital branding : a complete step-by-step guide to strategy, tactics and measurement / | 658.83 B117 2016 Marketing research / | 658.83 B412 2013 Qualitative consumer & marketing research / |
Includes bibliographical references and index.
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
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