Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
By: Post, Karen [author]
Language: English Publisher: New York : McGraw-Hill, [2012]Copyright date: c2012Description: xxiv, 262 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071775281 (hc : alk. paper); 0071775285 (hc : alk. paper)Subject(s): Brand name products | Branding (Marketing) | Technological innovations -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | P647 2012| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 P8454 2012 (Browse shelf) | Available | CITU-CL-49118 |
Browsing COLLEGE LIBRARY Shelves , Shelving location: SUBJECT REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 658.827 H469 2013 Branding and product design : an integrated perspective / | 658.827 M333 2000 The brand marketing book : creating, managing, and extending the value of your brand / | 658.827 M4263 2010 The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / | 658.827 P8454 2012 Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / | 658.827 R7208 2023 Content marketing strategy : harness the power of your brand's voice / | 658.827 Sh236 2024 Brand management / | 658.827 Si645 2024 Brand management : principles and applications for effective branding / |
Includes bibliographical references and index.
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
There are no comments for this item.