The power of fifty bits : the new science of turning good intentions into positive results / Bob Nease, PhD.

By: Nease, Bob [author.]
Language: English Publisher: New York, NY : Harper Business, An Imprint of HarperCollins Publishers, [2016]Copyright date: c2016Edition: First editionDescription: xxv, 189 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0062407457; 9780062407450Other title: Power of 50 bitsSubject(s): Employee motivation | Motivation (Psychology) | Goal (Psychology) | Success -- Psychological aspects | Psychology, Industrial | Psychology, Applied | Employee motivation | Goal (Psychology) | Motivation (Psychology) | Psychology, Applied | Psychology, Industrial | Success -- Psychological aspectsDDC classification: 158 LOC classification: BF503 | .N43 2016
Contents:
Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.
Summary: Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
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SUBJECT REFERENCE 		158 N27 2016 (Browse shelf) Available CITU-CL-49090
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Includes bibliographical references (pages 163-177) and index.

Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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