The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
By: Mathieson, Rick
Language: English Publisher: New York AMACOM c2010Description: xxii, 282 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780814415726; 0814415725Subject(s): Branding (Marketing) | Internet marketingDDC classification: 658.8/27 LOC classification: HF5415.1255 | .M38 2010Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 M4263 2010 (Browse shelf) | Available | CITU-CL-49088 |
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658.827 El588 2018 Strategic brand management / | 658.827 H469 2013 Branding and product design : an integrated perspective / | 658.827 M333 2000 The brand marketing book : creating, managing, and extending the value of your brand / | 658.827 M4263 2010 The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / | 658.827 P8454 2012 Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / | 658.827 R7208 2023 Content marketing strategy : harness the power of your brand's voice / | 658.827 Sh236 2024 Brand management / |
Includes bibliographical references and index.
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