What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win / Peter Sander.

By: Sander, Peter J
Language: English Publisher: New York : McGraw-Hill, [2012]Copyright date: c2012Description: xx, 215 pages ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071792745 (alk. paper); 0071792740 (alk. paper)Subject(s): Jobs, Steve, 1955-2011 | Apple Computer, Inc. -- Management | Leadership | Creative thinkingDDC classification: 658.4/01 LOC classification: HD57.7 | .S257 2012
Contents:
Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand.
Summary: Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business environment.
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SUBJECT REFERENCE 		658.401 Sa563 2012 (Browse shelf) Available CITU-CL-49084
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Includes index.

Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand.

Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business environment.

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