Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner & Natalie Semley.

By: Brunt, Paul [author]
Contributor(s): Horner, Susan, 1956- [ author.] | Semley, Natalie [author.]
Publisher: Thousand Oaks, CA : Sage Publications Ltd, 2017Description: xv, 344 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781473919150 (alk. paper); 9781473919143 (alk. paper)Other title: Research methods in tourism, hospitality and events managementSubject(s): Tourism -- Research -- MethodologyDDC classification: 338.4791072
Contents:
Chapter 1: What is Research? Chapter 2: Research Methods Chapter 3: Planning a Project Chapter 4: Selecting a Sample Chapter 5: Quantitative Data Collection Methods Chapter 6: Qualitative Data Collection Methods Chapter 7: Analysing the Data: A Quantitative Approach Chapter 8: Analysing the Data: A Qualitative Approach Chapter 9: Writing Up, Presenting and Publishing the Results
Summary: In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
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SUBJECT REFERENCE 		338.4791072 B8383 2017 (Browse shelf) Available CITU-CL-49912
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Includes bibliographical references and index.

Chapter 1: What is Research?

Chapter 2: Research Methods

Chapter 3: Planning a Project

Chapter 4: Selecting a Sample

Chapter 5: Quantitative Data Collection Methods

Chapter 6: Qualitative Data Collection Methods

Chapter 7: Analysing the Data: A Quantitative Approach

Chapter 8: Analysing the Data: A Qualitative Approach

Chapter 9: Writing Up, Presenting and Publishing the Results

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

300-399 330

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