Digital entrepreneurship / Jonathan P. Allen.
By: Allen, Jonathan P [author.]
Language: English Publisher: New York : Routledge, Taylor & Francis Group, 2019Description: x, 249 pages : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138583696Subject(s): Information technology -- Economic aspects | Entrepreneurship | Internet service providers | New business enterprisesDDC classification: 658.11 LOC classification: HC79.I55 | A445 2019Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | GRADUATE LIBRARY | 658.11 Al538 2019 (Browse shelf) | Checked out | 07/19/2024 12:00 AM | CITU-CL-49750 |
AUTHOR: Jonathan P. (JP) Allen is a Professor at the School of Management, University of San Francisco.
JP’s teaching and research has received multiple awards, including a Fulbright award, and the Innovation in Teaching award from the Association for Information Systems. He was the founding department chair of the Technology, Innovation, and Entrepreneurship department at USF. JP is the author of "Technology and Inequality: Concentrated Wealth in a Digital World".
Includes bibliographical references and index.
Table of Contents
Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges
Chapter 2. Choosing a Digital Business Idea
Chapter 3. Creating a Digital Business Design
Chapter 4. Building a Business Prototype
Chapter 5. Digital Content for Business
Chapter 6. Business Prototype Look and Feel
Chapter 7. Business Prototype Features
Chapter 8. Web Analytics
Chapter 9. Creating and Tracking Business Goals
Chapter 10. Usability and Customer Experience
Chapter 11. Customer Acquisition in a Digital World
Chapter 12. Digital Business Experiments
Chapter 13. Launching a New Digital Business Venture
Key Terms
Appendices
Index
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
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