Digital entrepreneurship / Jonathan P. Allen.

By: Allen, Jonathan P [author.]
Language: English Publisher: New York : Routledge, Taylor & Francis Group, 2019Description: x, 249 pages : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138583696Subject(s): Information technology -- Economic aspects | Entrepreneurship | Internet service providers | New business enterprisesDDC classification: 658.11 LOC classification: HC79.I55 | A445 2019
Contents:
Table of Contents Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges Chapter 2. Choosing a Digital Business Idea Chapter 3. Creating a Digital Business Design Chapter 4. Building a Business Prototype Chapter 5. Digital Content for Business Chapter 6. Business Prototype Look and Feel Chapter 7. Business Prototype Features Chapter 8. Web Analytics Chapter 9. Creating and Tracking Business Goals Chapter 10. Usability and Customer Experience Chapter 11. Customer Acquisition in a Digital World Chapter 12. Digital Business Experiments Chapter 13. Launching a New Digital Business Venture Key Terms Appendices Index
Summary: Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
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658.11 Al538 2019 (Browse shelf) Checked out 07/19/2024 12:00 AM CITU-CL-49750
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AUTHOR: Jonathan P. (JP) Allen is a Professor at the School of Management, University of San Francisco.
JP’s teaching and research has received multiple awards, including a Fulbright award, and the Innovation in Teaching award from the Association for Information Systems. He was the founding department chair of the Technology, Innovation, and Entrepreneurship department at USF. JP is the author of "Technology and Inequality: Concentrated Wealth in a Digital World".

Includes bibliographical references and index.

Table of Contents

Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges

Chapter 2. Choosing a Digital Business Idea

Chapter 3. Creating a Digital Business Design

Chapter 4. Building a Business Prototype

Chapter 5. Digital Content for Business

Chapter 6. Business Prototype Look and Feel

Chapter 7. Business Prototype Features

Chapter 8. Web Analytics

Chapter 9. Creating and Tracking Business Goals

Chapter 10. Usability and Customer Experience

Chapter 11. Customer Acquisition in a Digital World

Chapter 12. Digital Business Experiments

Chapter 13. Launching a New Digital Business Venture

Key Terms

Appendices

Index

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

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