| 000 -LEADER |
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| fixed length control field |
02628nab a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260729113235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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260511c2026 |||p| |||| 00| 0eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Preferred name for the person |
Gonzales, Hannah Nichole V. |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
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| Title |
The influence of psychological triggers, content engagement, and self-regulation on the relationship between social media ads and impulsive buying. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Date of publication, distribution, etc |
2026 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Social media advertising has been widely studied for its influence on consumer behavior, but research rarely examines how psychological triggers, content-driven factors, and self-regulation jointly shape impulsive buying. This study addresses that gap by analyzing their combined effects. A quantitative descriptive-correlational design was used, involving 392 university students in Cebu City, Philippines. Data were collected through a structured online survey measuring social media ad exposure, psychological triggers, content-driven influence, self-regulation, and impulsive buying. Reliability testing yielded a Cronbach’s alpha of 0.8542. Regression analysis was applied to determine relationships among variables. Respondents generally agreed they were exposed to social media ads (M = 3.59) and practiced self-regulation (M = 3.86), while impulsive buying tendencies were neutral (M = 2.85). Psychological triggers (M = 3.22) and content-driven factors (M = 3.36) showed moderate influence. Multiple regression revealed that psychological triggers and content-driven factors had the strongest positive effects on impulsive buying, while self-regulation had a significant negative effect. Social media ad exposure showed a smaller but significant positive association. The full model explained 57% of the variance in impulsive buying. Findings suggest that impulsive buying is shaped more by persuasive content and psychological cues than by exposure alone, with self-regulation acting as a protective factor. Marketers should prioritize engaging content and ethical strategies, while educators and policymakers promote financial literacy and self-control to mitigate impulsive buying. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Psychological aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Laraga, Ralph Clarence M. |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lopez, Niña Fatima Rainy B. |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Paug, Mart Francesfil R. |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pegarido, Sol Andrew L. |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yanson, Kyrah Alodia A. |
| Relator term |
author. |
| 773 ## - HOST ITEM ENTRY |
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| Relationship information |
Volume 1, Issue 1 (February 2026), pages 250-265. |
| Title |
Semestral Research Compendium |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
JOURNAL ARTICLE |