| 000 -LEADER |
|---|
| fixed length control field |
00809nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251021174040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200929b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0028200004 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Farese, Lois Schneider |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing essentials / |
| Statement of responsibility, etc |
Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Glencoe, |
| Date of publication, distribution, etc |
c1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 548 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Primary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kimbrell, Grady |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Woloszyk, Carl A. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |