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20250718081858.0 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781786308740 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781394301072 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781394302208 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1394302207 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781786308740 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
1786308746 |
| Qualifying information |
hardcover |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1439595548 |
| Canceled/invalid control number |
(OCoLC)1438919385 |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
e-fr--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD9370.5 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.4/76632 |
| Edition number |
23/eng/20240618 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Wine management and marketing. |
| Number of part/section of a work |
2 : |
| Remainder of title |
responses of the industry to crises and new expectations / |
| Statement of responsibility, etc |
edited by Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London, UK : |
| Name of publisher, distributor, etc |
ISTE, Ltd. ; |
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (371 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier. |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Source |
rdacc |
| Authority record control number or standard number |
http://rdaregistry.info/termList/RDAColourContent/1003. |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Agriculture, food science and nutrition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - CONTENTS |
|---|
| Formatted contents note |
Table of Contents<br/>Foreword xv<br/>Patrick AIGRAIN<br/><br/>Introduction xix<br/>Hervé HANNIN, Carole MAUREL, Foued CHERIET and Paul AMADIEU<br/><br/>Part 1 Strategies, Regulations and Finance 1<br/><br/>Chapter 1 Inventories in the Wine Sector: A Strategic Question 3<br/>Carole MAUREL, Françoise PIERROT and Foued CHERIET<br/><br/>1.1 Introduction 3<br/><br/>1.2 Inventories in the wine sector: definition, determinants and implications 5<br/><br/>1.3 Exploratory study on inventory management in the wine sector 11<br/><br/>1.4 Results 13<br/><br/>1.5 Discussion 17<br/><br/>1.6 Conclusion 18<br/><br/>1.7 Appendix 19<br/><br/>1.8 References 20<br/><br/>Chapter 2 Is It Odd to Leverage Data Analytics in SMEs? A Study on Marketing and Innovation Practices 23<br/>Théo JUSTY, Estelle PELLEGRIN-BOUCHER, Julien GRANATA and Denis LESCOP<br/><br/>2.1 Introduction 23<br/><br/>2.2 Major digital trends among SMEs 25<br/><br/>2.3 SME craze for Big Data: applicability in the manufacturing and agricultural sectors 28<br/><br/>2.4 Uses of data analytics in marketing and innovation in SMEs 32<br/><br/>2.5 Conclusion 36<br/><br/>2.6 References 37<br/><br/>Chapter 3 What is the Cost of a Hectare of Vines? Financial Value Versus Emotional Value: The Petrus Case 39<br/>Gérard HIRIGOYEN and Pascale WEBER<br/><br/>3.1 Introduction 39<br/><br/>3.2 Valuation of Petrus 41<br/><br/>3.3 Stakeholders’ motivations 43<br/><br/>3.4 Valuation dimensions 44<br/><br/>3.5 Price, resulting from a combined value 46<br/><br/>3.6 Consequences of such transactions 47<br/><br/>3.7 Conclusion 48<br/><br/>3.8 References 51<br/><br/>Chapter 4 Evolution of French Wine Companies in the Global Landscape 53<br/>Jean-Marie CARDEBAT<br/><br/>4.1 Introduction 53<br/><br/>4.2 France in the world wine trade: a contested place? 54<br/><br/>4.3 Metamorphosis of the global consumer 59<br/><br/>4.4 Disruption of the international business environment 65<br/><br/>4.5 Conclusion 69<br/><br/>4.6 References 71<br/><br/>Part 2 Marketing 73<br/><br/>Chapter 5 Storytelling and Narration of Authenticity: The Case of New Winemakers in Saint-Chinian 75<br/>Sarah MUSSOL and Yosr BEN TAHAR<br/><br/>5.1 Introduction 75<br/><br/>5.2 Different uses of storytelling 77<br/><br/>5.3 The Saint-Chinian case 82<br/><br/>5.4 Conclusion 87<br/><br/>5.5 References 88<br/><br/>Chapter 6 Communication and the Évin Law Relaxation: Exploring the Potential Benefits of Imagining Instructions 91<br/>Rémi BRÉHONNET and Jean-François TRINQUECOSTE<br/><br/>6.1 Introduction 91<br/><br/>6.2 Wine market: economic issues, consumption structures and managerial levers 91<br/><br/>6.3 Mental imagery: a close-up of its characteristics and how to use it wisely 96<br/><br/>6.4 Conclusion 104<br/><br/>6.5 References 105<br/><br/>Chapter 7 Determining the Value of Organic Options through Willingness to Pay 107<br/>Alvaro CUYA GAVILANO and Jean-François TRINQUECOSTE<br/><br/>7.1 Introduction 107<br/><br/>7.2 Consumers’ willingness to pay for organic wine 107<br/><br/>7.3 Personal determinants of WTP 109<br/><br/>7.4 Empirical analysis of WTP 112<br/><br/>7.5 Study 1: WTP determinants 113<br/><br/>7.6 Study 2: indirect WTP measurement 116<br/><br/>7.7 Study 3: direct and incentive measurement of WTP 119<br/><br/>7.8 Conclusion 123<br/><br/>7.9 References 124<br/><br/>Chapter 8 International Comparison of Adverts for a French Champagne: A Necessary Legal and Cultural Adaptation 127<br/>Emmanuelle SAUVAGE and Eliane KARSAKLIAN<br/><br/>8.1 Introduction 127<br/><br/>8.2 Semiotic analysis of adverts 129<br/><br/>8.3 One champagne, two campaigns 130<br/><br/>8.4 M&C advert for France taken in the veins of the Évin Law: a way out 138<br/><br/>8.5 M&C, an exemplary use of semiotics in marketing 140<br/><br/>8.6 Conclusion 145<br/><br/>8.7 References 145<br/><br/>Part 3 Collective Strategy and Terroir 149<br/><br/>Chapter 9 Wine Terroirs and Collective Images of Wines: The Beaujolais Rosé Case, Failure or Potential? 151<br/>Jérémy ARNAUD<br/><br/>9.1 Introduction 151<br/><br/>9.2 The vineyard’s feedback 152<br/><br/>9.3 Consumers’ feedback 158<br/><br/>9.4 Terroir Manager’s feedback 160<br/><br/>9.5 Conclusion 164<br/><br/>9.6 References 165<br/><br/>Chapter 10 Collective Strategies and Positioning: The Case of the Loire Volcanique Initiative 167<br/>Foued CHERIET, Hervé HANNIN, Clément ARNAL and Fanny LEPAGE<br/><br/>10.1 Introduction 167<br/><br/>10.2 Collective positioning in the wine sector 168<br/><br/>10.3 Study background and approach 173<br/><br/>10.4 Results and discussion: from four small vineyards looking for collective positioning to Loire Volcanique wines 182<br/><br/>10.5 Conclusion 186<br/><br/>10.6 Appendices 188<br/><br/>10.7 References 194<br/><br/>Chapter 11 Research and Training, Factors of Competitiveness and Adaptation: The Montpellier Vine and Wine Cluster Case 197<br/>Hervé HANNIN and Jean-Marc TOUZARD<br/><br/>11.1 Introduction 197<br/><br/>11.2 Research, training and innovation: conditions for the competitiveness and adaptation of new and old vineyards 198<br/><br/>11.3 The Montpellier research and training center and the transformation of Languedoc viticulture 203<br/><br/>11.4 Conclusion 214<br/><br/>11.5 References 216<br/><br/>Chapter 12 Regional Wine Brands and Wine Brotherhoods: What Synergy to Promote Wine and Wine Tourism? 221<br/>Coralie HALLER and Nada MAANINOU<br/><br/>12.1 Introduction 221<br/><br/>12.2 Literature review 223<br/><br/>12.3 Methodology 225<br/><br/>12.4 Results 230<br/><br/>12.5 Summary of results 234<br/><br/>12.6 Discussions and recommendations 235<br/><br/>12.7 Conclusion 238<br/><br/>12.8 Acknowledgments 239<br/><br/>12.9 References 239<br/><br/>Part 4 International Context 241<br/><br/>Chapter 13 Perception of Imported Wines by African Consumers: Where do Bordeaux Wines Stand? 243<br/>Mathieu NLEND-MOMNOUGUI, Jean-Philippe GALAN and Franck DUQUESNOIS<br/><br/>13.1 Introduction 243<br/><br/>13.2 Attitude of African consumers and wine market in Africa 245<br/><br/>13.3 Exploratory study: perception of the international wine supply by African consumers 251<br/><br/>13.4 Conclusion 255<br/><br/>13.5 Appendix 256<br/><br/>13.6 References 256<br/><br/>Chapter 14 Health Crisis and Wine Exports: How Should the Missions of Export Managers be Adapted? 261<br/>Carole MAUREL and Foued CHERIET<br/><br/>14.1 Introduction 261<br/><br/>14.2 Analysis of export management using a resource and competence-based approach 262<br/><br/>14.3 Crisis context and results of the French wine exports 263<br/><br/>14.4 Wine export management tasks 265<br/><br/>14.5 Methodological approach 267<br/><br/>14.6 Results and effects of the crisis on wine export management 270<br/><br/>14.7 Summary of results and discussion 278<br/><br/>14.8 Conclusion 280<br/><br/>14.9 References 282<br/><br/>Chapter 15 Establishing Trust in a B2B Wine Export Relationship in Africa 285<br/>Mathieu NLEND-MOMNOUGUI, Franck DUQUESNOIS and Jean-Philippe GALAN<br/><br/>15.1 Introduction 285<br/><br/>15.2 Trust in business relationships 286<br/><br/>15.3 Antecedents of trust in buyer--supplier relationships 287<br/><br/>15.4 Commitment to buyer--supplier relationships 290<br/><br/>15.5 Word-of-mouth in buyer--supplier relationships 291<br/><br/>15.6 Problem and conceptual model 291<br/><br/>15.7 Research methods and preliminary results 292<br/><br/>15.8 Discussion 295<br/><br/>15.9 Managerial implications 296<br/><br/>15.10 Conclusion 297<br/><br/>15.11 Appendix: questionnaire 298<br/><br/>15.12 References 299<br/><br/>Chapter 16 Governance and Strategy of French Wine Cooperatives and Cooperative Federations for Export 303<br/>Louis-Antoine SAISSET and Iciar PAVEZ<br/><br/>16.1 Introduction 303<br/><br/>16.2 Wine cooperatives: specificities and weight in the French wine sector 304<br/><br/>16.3 Developments in the French wine cooperative sector: downstream strategies and governance modes 308<br/><br/>16.4 Export strategies of French wine cooperatives and wine cooperative federations 311<br/><br/>16.5 Conclusion 319<br/><br/>16.6 References 320<br/><br/>Conclusion 323<br/>Paul AMADIEU, Hervé HANNIN, Carole MAUREL and Foued CHERIET<br/><br/>List of Authors 327<br/><br/>Index 331 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations."-- |
| Assigning source |
Provided by publisher. |
| 545 0# - BIOGRAPHICAL OR HISTORICAL DATA |
|---|
| Biographical or historical note |
About the Author<br/>Foued Cheriet is Full Professor of International Strategy and Marketing Applied to Wine at the Institut Agro Montpellier and a member of the Institute for Higher Education in Vine and Wine, France.<br/><br/>Carole Maurel is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.<br/><br/>Paul Amadieu is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.<br/><br/>Hervé Hannin is Research Engineer at the Institut Agro Montpellier, Director of the Chaire d'entreprises Vigne et Vin, and Director of Development at the Institute for Higher Education in Vine and Wine, France. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Wine industry |
| Authority record control number |
https://id.loc.gov/authorities/subjects/sh85146993 |
| Geographic subdivision |
France. |
| Authority record control number |
https://id.loc.gov/authorities/names/n79006404-781. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Wine and wine making |
| Geographic subdivision |
France. |
| Authority record control number |
https://id.loc.gov/authorities/subjects/sh91002133. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cherit, Foued, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maurel, Carole, |
| Authority record control number |
https://id.loc.gov/authorities/names/no2018070945 |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Amadieu, Paul, |
| Authority record control number |
https://id.loc.gov/authorities/names/n2008073901 |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hannin, Herve, |
| Authority record control number |
https://id.loc.gov/authorities/names/nb2011008293 |
| Relator term |
editor. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Agriculture, food science and nutrition. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394302208 |
| Link text |
Full text is available at Wiley Online Library Click here to view |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
EBOOK |