Brand management : (Record no. 89992)

000 -LEADER
fixed length control field 02397cam a22003491i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250627170021.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250602t20242024enkm b a001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1529616980
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529616989
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1529616972
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529616972
Qualifying information paperback
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B448 2024x
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Beverland, Michael,
Relator term author.
Real World Object URI (R) https://id.oclc.org/worldcat/entity/E39PCjtrtyfbVJpdYj3D7FrbYd.
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title co-creating meaningful brands /
Statement of responsibility, etc Michael Beverland and Pinar Cankurtaran.
250 ## - EDITION STATEMENT
Edition statement Third edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc [2024]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 415 pages :
Other physical details illustrations (color) ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia.
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier.
500 ## - GENERAL NOTE
General note Previous edition: 2021.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - CONTENTS
Formatted contents note Part I: Foundations of Co-creating Brand Meaning. Brands and Branding -- Understanding Brand Users -- Brand Equity -- Data, Insights, and Measurement -- Part II: Co-Creating, Sustaining, Growing, and Renewing Brand Meaning. Creating New Brands -- Brand Assets and Experiences -- Brand Consistency -- Managing Brand Growth -- Brand Relevance -- Communal Branding -- Part III: Brand Management Challenges. Globalization and Branding -- Ethics and Branding.
520 ## - SUMMARY, ETC.
Summary, etc This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocolonely.Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cankurtaran, Pinar,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type BOOK
Issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY SUBJECT REFERENCE 2025-04-05 ALBASA 6410.00 54169 1 658.827 B4678 2024 CITU-CL-54169 2025-08-01 2025-06-27 2025-06-27 2025-03-27 BOOK