| 000 -LEADER |
|---|
| fixed length control field |
06168cam a2200529 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250318155012.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250318b ||||| |||| 00| 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB900620 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119542308 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119542316 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119542324 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119542308 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119542315 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119542322 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781119542292 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1057245451 |
| Canceled/invalid control number |
(OCoLC)1079363257 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
EB252A20-18A6-4BDD-A75E-71BA656A46FB |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.L44 2019 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Lee, John, |
| Dates associated with a name |
1981- |
| Authority record control number |
http://id.loc.gov/authorities/names/nb2011013656 |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business hack : |
| Remainder of title |
the wealth dragon way to build a successful business in the digital age / |
| Statement of responsibility, etc |
John Lee. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester, West Sussex, United Kingdom: |
| Name of publisher, distributor, etc |
John Wiley & Sons Ltd., |
| Date of publication, distribution, etc |
2019. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xv, 202 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - CONTENTS |
|---|
| Formatted contents note |
Part I The Old Rules Chapter 1 Your Business and Products Chapter 2 Sales and Marketing Chapter 3 Building Your Sales Machine Chapter 4 The Psychology of Selling Part II The New Rules Chapter 5 The Digital Revolution Chapter 6 Your Online Presence Chapter 7 The Power of Social Media Chapter 8 A Guide to Building Successful Social Media Campaigns Chapter 9 Branding in the Digital Age Chapter 10 Cautionary Tales (Adapt or Die!) Part III The Future Rules Chapter 11 Predicting Future Trends Chapter 12 Don't Become a Human Bot! Part IV Their Rules (Case Studies) Chapter 13 Case Studies Final Word Your Business Story. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social mediaoffering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In todays dynamic business environment, strong and ongoing engagement in social media marketing is no longer an optionit is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century."-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Sales handles: - Author's Platform: Through the success of Wealth Dragons and the popularity of The Wealth Dragon Way, the author has established a viable and successful platform. Wealth Dragons run seminars throughout the year in numerous countries. They have daily and weekend courses that are often fully booked well in advance of the event. Every event, including the author's bespoke programs are opportunities for back-of-the-room sales, as are all the events to which the author is invited as a guest speaker for other organizations. Market description: The book will be essential reading for all entrepreneurs, business owners and aspiring business owners. It will appeal to a wide audience and would interest anyone who has a digital presence"-- |
| Assigning source |
Provided by publisher. |
| 545 0# - BIOGRAPHICAL OR HISTORICAL DATA |
|---|
| Biographical or historical note |
About the Author<br/>John Lee is the co-founder and CEO of Wealth Dragons PLC. He founded Wealth Dragons in 2009 with business partner Vincent Wong and the company grew rapidly to become a global leader in promoting events and training programmes that give people the tools to change their lives through creating asset-based wealth and passive income. In 2017, John launched Wealth Dragons Online, which is set to become one of the largest e-learning platforms for entrepreneurs in the world. Business Hack is John Lee's second book published by John Wiley & Sons. He is also the co-author of The Wealth Dragon Way, first published in 2015, and revised in 2018. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh95005028. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh85119819. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh85129589. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Full text available at Wiley Online Library Click here to view. |
| Uniform Resource Identifier |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322 |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
EBOOK |