| 000 -LEADER |
|---|
| fixed length control field |
04594cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250102101634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230721s2024 nyum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2023034387 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367456412 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367457921 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
036745792X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0367456419 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781003025351 |
| Qualifying information |
(ebook) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
S658 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8/340285 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Sponder, Marshall, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital analytics for marketing / |
| Statement of responsibility, etc |
A. Karim Feroz, Gohar F. Khan and Marshall Sponder. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; |
| -- |
London : |
| Name of publisher, distributor, etc |
Routledge Taylor & Francis Group, |
| Date of publication, distribution, etc |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 307 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Mastering business analytics. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of Digital analytics for marketing, 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - CONTENTS |
|---|
| Formatted contents note |
1. Introduction to Digital Marketing and Analytics 2. Digital Marketing KPIs, Strategy, Ecosystems, Governance, and More 3. The Evolution of Digital Analytics and the Internet 4. The Growth and Relevance of Social Media in Analytics and Digital Marketing 5. Data for Digital Marketing Analytics 6. Social Media Analytics for Digital Marketing 7. Actions, Hyperlink, and Mobile Analytics in Digital Marketing 8. Advanced AI and Algorithms 9. Basic Web Analytics and Web Intelligence 10. Advanced Web Analytics and Web Intelligence 11. Aligning Digital Marketing with Business Strategy 12. Deriving Strategic Insights and ‘Digital Value’ from Digital Marketing Analytics |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor's manual, test bank, and PowerPoint slides"-- |
| Assigning source |
Provided by publisher. |
| 545 0# - BIOGRAPHICAL OR HISTORICAL DATA |
|---|
| Biographical or historical note |
Dr. A. Karim Feroz is a research scientist with expertise in digital transformation, digital business strategy, and Industry 4.0. He has an MBA (strategic management focus) and a PhD in the field of ICT (information and telecommunication technology) management from South Korea’s number one ranked elite research university, KAIST (Korea Advanced Institute of Science and Technology). He has more than five years of research experience in academic, policy, business, and strategic management settings. He has experience in the government and private sectors as well as in NGOs in Afghanistan and South Korea.<br/><br/>Dr. Gohar F. Khan is a computational social scientist with expertise in digital business, data analytics, and network science. He specializes in both quantitative and qualitative research methods. His work has been published in several refereed journals, conference proceedings, and books.<br/><br/>Marshall Sponder holds a dual appointment as a faculty lecturer at Zicklin School of Business, Baruch College, USA, where he teaches digital analytics, text analytics, and Internet marketing to graduate and undergraduate students and an associate professor of professional practice at Rutgers Business School, USA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Khan, Gohar F., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Feroz, A. Karim, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |