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14322nam a22003255i 4500 |
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20230908145346.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210601s2021 nju 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2021940271 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781789450361 |
| Qualifying information |
(hardback) |
| 041 ## - LANGUAGE CODE |
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eng. |
| 042 ## - AUTHENTICATION CODE |
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pcc |
| 245 00 - TITLE STATEMENT |
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| Title |
Marketing for sustainable development / |
| Statement of responsibility, etc |
Sihem Dekhili. |
| 263 ## - PROJECTED PUBLICATION DATE |
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| Projected publication date |
2107 |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Hoboken : |
| Name of publisher, distributor, etc |
ISTE Ltd / John Wiley and Sons Inc, |
| Date of publication, distribution, etc |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
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online resource |
| 336 ## - CONTENT TYPE |
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text |
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txt |
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rdacontent |
| 337 ## - MEDIA TYPE |
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computer |
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c |
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rdamedia |
| 338 ## - CARRIER TYPE |
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online resource |
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cr |
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rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
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| General note |
Sihem Dekhili is a researcher in marketing at the BETA-CNRS laboratory at the University of Strasbourg, France. Her research focuses on responsible consumption, with topics related to eco-labeling, green communication, fair price and ethical fashion. |
| 505 0# - CONTENTS |
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| Formatted contents note |
Contents<br/><br/>Foreword .<br/><br/>John THØGERSEN<br/><br/>Acknowledgments .<br/><br/>Sihem DEKHILI<br/><br/>Introduction .<br/><br/>Sihem DEKHILI<br/><br/>Chapter 1 Opposing the Market Through Responsible Consumption to Transform It 1<br/><br/>Abdelmajid AMINE and Mouna BENHALLAM<br/><br/>1.1 Introduction 1<br/><br/>1.2 Corporate adjustment strategies in response to the contestation of market logic 2<br/><br/>1.2.1 From an adaptive perspective of uprising recovery by the companies… 2<br/><br/>1.2.2 …to a transformative market logic under pressure from protest movements 4<br/><br/>1.3. Ideological and institutional categories of expressions of contestation 7<br/><br/>1.3.1 Towards a redesign of the dominant ideology of the market system 7<br/><br/>xiii<br/><br/>xvii<br/><br/>xix<br/><br/>1.3.2 Towards reestablishing a relationship of trust with the consumer 8<br/><br/>1.4 Pragmatic and operational categories of of market contestation 9<br/><br/>1.4.1 Towards a sustainable reconsideration of product offerings 9<br/><br/>1.4.2 Towards a necessary reconfiguration of supply and distribution channels 11<br/><br/>1.5 Conclusion and implications 13<br/><br/>1.6 References 15<br/><br/>Chapter 2 Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance 19<br/><br/>Mohamed Akli ACHABOU and Sihem DEKHILI<br/><br/>2.1 Introduction 19<br/><br/>2.2 The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice! 20<br/><br/>2.2.1 From luxury that wastes natural resources to “sustainable luxury” 21<br/><br/>2.2.2 Luxury companies and the challenge of sustainability 23<br/><br/>2.3 The perceived contradiction between luxury and sustainable development: origins and solutions 27<br/><br/>2.3.1 The sources of consumer reluctance towards sustainable luxury offers 27<br/><br/>2.3.2 What solutions are there for better integrating sustainable development into luxury? 30<br/><br/>2.4 Conclusion 32<br/><br/>2.5 References 34<br/><br/>Chapter 3 The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions 37<br/><br/>Guillaume LE BORGNE, Margot DYEN, Géraldine CHABOUD and<br/><br/>Maxime SEBBANE<br/><br/>3.1 Introduction 37<br/><br/>3.2 Food chains under tension, food losing value 38<br/><br/>3.2.1 Food chains: the interactions and tensions of actors 39<br/><br/>3.2.2 Giving value back to food? 41<br/><br/>3.3 Consumer responsibility 42<br/><br/>3.3.1 Food standardization: An injunction to downgrade products? The case of fruit and vegetables 43<br/><br/>3.3.2 Combating waste at the consumer level, individualism and accelerated lifestyles: What are the contradictions? 44<br/><br/>3.4 Reducing food waste in mass catering 45<br/><br/>3.4.1 Separate, weigh, and inform: A winning strategy? 46<br/><br/>3.4.2 Towards a collective awareness of sectoral restrictions and the degree of consumer autonomy 47<br/><br/>3.5 Conclusion 50<br/><br/>3.6 References 52<br/><br/>Chapter 4 Food Waste in Family Settings: What are the Challenges, Practices and Potential Solutions? 55<br/><br/>Amélie CLAUZEL, Nathalie GUICHARD and Caroline RICHÉ<br/><br/>4.1 Introduction 55<br/><br/>4.2 The actors in family food waste: everyone is involved! 57<br/><br/>4.2.1. One family, one way of wasting: many families, many ways? .. 57<br/><br/>4.2.2 Role and perception of the main members of the family on food waste 61<br/><br/>4.3 Multifaceted wastage during family consumption at home 65<br/><br/>4.3.1 Managing shopping: a chronicle of foretold waste 66<br/><br/>4.3.2 Sorting and storing groceries 69<br/><br/>4.3.3 During meals: What about waste at the table? 71<br/><br/>4.3.4 Proposed anti-waste solutions for each stage of consumption 73<br/><br/>4.4 Conclusion: What about the future? 75<br/><br/>4.5 References 77<br/><br/>Chapter 5 The Packaging-free Product Market: A Renewal of Practices 79<br/><br/>Maud DANIEL-CHEVER, Élisa MONNOT, Fanny RENIOU and Lucie SIRIEIX<br/><br/>5.1 Introduction 79<br/><br/>5.2 The characteristics of packaging-free consumption 81<br/><br/>5.2.1 Where does the enthusiasm for packaging-free products come from? 81<br/><br/>5.2.2 Consuming packaging-free products 83<br/><br/>5.2.3. Motivations for and obstacles to packaging-free consumption 84<br/><br/>5.3 Offerings on the packaging-free product market 88<br/><br/>5.3.1 Positioning strategies of packaging-free product suppliers 88<br/><br/>5.3.2 The offering proposed and the range of products 92<br/><br/>5.3.3 The “logistics, distribution and merchandising” triptych for packaging-free products 94<br/><br/>5.3.4. Information support for consumers of packaging-free products .. 96<br/><br/>5.3.5 Revisiting the role of the seller 98<br/><br/>5.4 Conclusion 100<br/><br/>5.5 References 100<br/><br/>Chapter 6. The Conditions for Effective Social Communication .. 103<br/><br/>Agnès FRANÇOIS-LECOMPTE and Sylvie FOUTREL<br/><br/>6.1 Introduction 103<br/><br/>6.2 Social communication: a shifting reality 105<br/><br/>6.2.1 To say or not to say? 105<br/><br/>6.2.2 A triptych to be adapted to different situations 107<br/><br/>6.3 How can the credibility of communications be ensured? 108<br/><br/>6.3.1 Communicating using proof 109<br/><br/>6.3.2 Seeking out external guarantees 110<br/><br/>6.3.3 Getting others to talk about you 111<br/><br/>6.3.4 A long-term commitment 112<br/><br/>6.4 How can CSR provide added value to customers? 112<br/><br/>6.4.1 Choosing the adequate themes of communication 112<br/><br/>6.4.2 Translating social engagement into customer benefit 113<br/><br/>6.4.3 Choosing the right tone for communications 115<br/><br/>6.5 Conclusion 118<br/><br/>6.6 References 119<br/><br/>Chapter 7 The Effectiveness of “Provocation” in Environmental Advertising: Beware of “Greenbashing” 121<br/><br/>Sihem DEKHILI and Samer ELHAJJAR<br/><br/>7.1 Introduction 121<br/><br/>7.2 Greenbashing: clarification of a new concept 123<br/><br/>7.2.1 Advertising and contestation 123<br/><br/>7.2.2 Environmental advertising: from greenwashing to provocation 124<br/><br/>7.2.3 Greenbashing: what are the specificities of environmental advertising? 126<br/><br/>7.3 The effects of provocation on the effectiveness of environmental advertising 128<br/><br/>7.3.1 The empirical study: an experiment with consumers 128<br/><br/>7.3.2 Effect of provocation on the effectiveness of environmental advertising: mixed results 130<br/><br/>7.4 Conclusion 132<br/><br/>7.5 References 134<br/><br/>Chapter 8 How Can We Communicate Effectively About Climate Change? 137<br/><br/>Philippe ODOU, Marie SCHILL and Manu NAVARRO<br/><br/>8.1 Introduction 137<br/><br/>8.2 A gap between awareness and behavior 139<br/><br/>8.2.1 Awareness of the threat posed by climate change 139<br/><br/>8.2.2 Psychological obstacles to changing our modes of consumption 140<br/><br/>8.3 How can we communicate about climate change? 142<br/><br/>8.3.1 What kind of communication should be encouraged? 142<br/><br/>8.3.2 Which emotions should be focused on in the fight against climate change? 143<br/><br/>8.4 Mental representations of climate change among children 147<br/><br/>8.4.1 Engagement and representations of children relating to climate change 148<br/><br/>8.4.2 How can we talk to children about climate change? 149<br/><br/>8.5 Conclusion 153<br/><br/>8.6 References 154<br/><br/>Chapter 9 Environmental Regulations and Awareness-raising Campaigns: Promoting Behavioral Change through Government Interventions 157<br/><br/>Leila ELGAAIED-GAMBIER and Laurent BERTRANDIAS<br/><br/>9.1 Introduction 157<br/><br/>9.2 Overview of the environmental intervention tools of public authorities 159<br/><br/>9.2.1. Coercive environmental measures: the most radical approach .. 159<br/><br/>9.2.2 Ecotaxes and financial incentives: taxation as a dissuasion or an incentive 160<br/><br/>9.2.3 Environmental information, awareness-raising campaigns and persuasion: the crucial role of education 161<br/><br/>9.2.4 Green nudges: using behavioral science to serve environmental public policies 162<br/><br/>9.2.5 Towards an optimal regulatory mix 163<br/><br/>9.3 Improving the effectiveness of pro-environmental public policies: the contribution of marketing 167<br/><br/>9.3.1 Adopting a megamarketing approach to increase the chances of success of pro-environmental measures 167<br/><br/>9.3.2 Identifying competing legitimacies and mapping power structures 168<br/><br/>9.3.3 Understanding the cognitive patterns of individuals 169<br/><br/>9.3.4. Segmenting the “market” to optimize legitimization strategies .. 171<br/><br/>9.3.5 Establishing legitimization strategies: the crucial role of communication and education 172<br/><br/>9.4 Conclusion 174<br/><br/>9.5 References 176<br/><br/>Chapter 10 The Repairability of Household Appliances: A Selling Point for Utilitarian Products 179<br/><br/>Mickaël DUPRÉ, Patrick GABRIEL and Gaëlle BOULBRY<br/><br/>10.1 Introduction 179<br/><br/>10.2 Repairability: a complex concept 180<br/><br/>10.2.1 Beneficial political incentives 180<br/><br/>10.2.2 Environmental labeling: effects that are difficult to grasp 183<br/><br/>10.2.3 A limited selling point 184<br/><br/>10.3 The effects of a “repairability” label on purchasing behaviors: mixed results 187<br/><br/>10.3.1 The study: an experiment using fictitious e-commerce sites 187<br/><br/>10.3.2 Understanding labelR: a positive valence 188<br/><br/>10.3.3 The effects of the labelR on purchasing decisions: utilitarianism as a moderator 189<br/><br/>10.4 Conclusion 190<br/><br/>10.5 References 193<br/><br/>Chapter 11 The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Côte d’Ivoire 195<br/><br/>Mantiaba COULIBALY-BALLET<br/><br/>11.1 Introduction 195<br/><br/>11.2 The Fairtrade label: towards sustainable production and responsible consumption 197<br/><br/>11.2.1 The position of the Fairtrade label: the quest for sustainable production 197<br/><br/>11.2.2 Fairtrade and responsible consumption: a label in search of legitimacy among consumers 203<br/><br/>11.3 The application of the Fairtrade label by producer organizations in Côte d’Ivoire: challenges and implications 207<br/><br/>11.3.1 Case study 207<br/><br/>11.3.2 Accompanying actions for producers: a source of sustainability and responsible consumption 208<br/><br/>11.4 Conclusion 213<br/><br/>11.5 References 213<br/><br/>Chapter 12 Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations 217<br/><br/>Adeline OCHS and Julien SCHMITT<br/><br/>12.1 Introduction 217<br/><br/>12.2 A typology of environmentally friendly mobile apps 218<br/><br/>12.2.1 Environmentally friendly consumption and mobile apps 218<br/><br/>12.2.2 The different stages of the purchase decision-making process of environmentally friendly products 221<br/><br/>12.3 The influence of mobile apps on behavior 228<br/><br/>12.3.1 The cognitive influence of mobile apps 228<br/><br/>12.3.2 The social influence of mobile apps 229<br/><br/>12.3.3 The emotional influence of mobile apps 230<br/><br/>12.4 What are the implications for the different actors in environmentally friendly consumption? 232<br/><br/>12.4.1 At the brand level: (re)learning how to communicate 232<br/><br/>12.4.2 Much needed regulation 234<br/><br/>12.4.3 Taking into account the potential negative effects of mobile apps 234<br/><br/>12.5 Conclusion 235<br/><br/>12.6 References 236<br/><br/>Chapter 13 Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption 239<br/><br/>Christine GONZALEZ, Béatrice SIADOU-MARTIN and Jean-Marc FERRANDI<br/><br/>13.1 Introduction 239<br/><br/>13.2 The paradoxes of digitalization and sustainable food 241<br/><br/>13.2.1 What compatibility is there between digitalization and sustainable food? 241<br/><br/>13.2.2 A critical look at consumer responsibilization 244<br/><br/>13.2.3 The environmental impact of digitalization 246<br/><br/>13.3 Digital technology: a powerful tool 248<br/><br/>13.3.1 Successfully bringing about more responsible behaviors 248<br/><br/>13.3.2 A typology of digital tools according to their objectives 251<br/><br/>13.4 Conclusion 256<br/><br/>13.5 References 258<br/><br/>Chapter 14. Augmented Products: The Contribution of Industry 4.0<br/><br/>to Sustainable Consumption 261<br/><br/>Myriam ERTZ, Shouheng SUN, Émilie BOILY, Gautier Georges Yao QUENUM,<br/><br/>Kubiat PATRICK, Yassine LAGHRIB, Damien HALLEGATTE, Julien BOUSQUET<br/><br/>and Imen LATROUS<br/><br/>14.1 Introduction 261<br/><br/>14.2 Infrastructures and processes 265<br/><br/>14.2.1 Additive manufacturing and shifts in production paradigms 265<br/><br/>14.2.2 The Internet of Things in favor of the automated and remote management of products 269<br/><br/>14.3 Analytical capabilities 272<br/><br/>14.3.1 Big Data: a 360-degree knowledge of the product 272<br/><br/>14.3.2 Artificial intelligence and support for decision-making in managing the life cycle of products 276<br/><br/>14.4 Conclusion 277<br/><br/>14.5 References 282<br/><br/>Conclusion 285<br/><br/>Sihem DEKHILI<br/><br/>List of Authors 291<br/><br/>Index 295 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.<br/><br/>In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market. |
| 655 ## - INDEX TERM--GENRE/FORM |
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Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Dekhili, Sihem, |
| Relator term |
editor. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176 |
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Full text available at Wiley Online Library Click here to view. |
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