Understanding consumer behavior and consumption experience / (Record no. 81863)

000 -LEADER
fixed length control field 02148nam a22003857a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230216142458.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141124s2015 pau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014045047
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781466675186 (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781466675193 (ebook)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng.
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .R353 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 23
100 0# - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Rajagopal,
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Understanding consumer behavior and consumption experience /
Statement of responsibility, etc Rajagopal, Raquel Castano.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hershey :
Name of publisher, distributor, etc Business Science Reference,
Date of publication, distribution, etc [2015].
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvi, 303 pages) ;
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 260-298) nd index.
505 0# - CONTENTS
Formatted contents note Foreword -- Preface -- Acknowledgements -- Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with products and brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitudes -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnic identity -- Consumer behavior in the e-marketplace -- Routes to market -- Index.
520 ## - SUMMARY, ETC.
Summary, etc "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Castano, Raquel,
Dates associated with a name 1962-
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Full text available at ProQuest Ebook Central Click here to view
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type EBOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Inventory number Full call number Barcode Date last seen Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY LIC Gateway 2022-04-11 47262 658.8/342 CL-47262 2022-04-11 2022-04-11 EBOOK