000 -LEADER |
fixed length control field |
02148nam a22003857a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CITU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230216142458.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141124s2015 pau b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2014045047 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781466675186 (hardcover : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9781466675193 (ebook) |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng. |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.32 |
Item number |
.R353 2015 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/342 |
Edition number |
23 |
100 0# - MAIN ENTRY--PERSONAL NAME |
Preferred name for the person |
Rajagopal, |
Dates associated with a name |
1957- |
245 10 - TITLE STATEMENT |
Title |
Understanding consumer behavior and consumption experience / |
Statement of responsibility, etc |
Rajagopal, Raquel Castano. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hershey : |
Name of publisher, distributor, etc |
Business Science Reference, |
Date of publication, distribution, etc |
[2015]. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xvi, 303 pages) ; |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 260-298) nd index. |
505 0# - CONTENTS |
Formatted contents note |
Foreword -- Preface -- Acknowledgements -- Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with products and brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitudes -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnic identity -- Consumer behavior in the e-marketplace -- Routes to market -- Index. |
520 ## - SUMMARY, ETC. |
Summary, etc |
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"-- |
Assigning source |
Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumption (Economics) |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Castano, Raquel, |
Dates associated with a name |
1962- |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Link text |
Full text available at ProQuest Ebook Central Click here to view |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS |
Source of classification or shelving scheme |
|
Item type |
EBOOK |