| 000 -LEADER |
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| fixed length control field |
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| 001 - CONTROL NUMBER |
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| control field |
20547839 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230221165311.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr an aaaaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180524s2018 nju b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018023913 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119218081 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119218043 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR/DLC |
| Language of cataloging |
eng |
| Transcribing agency |
LBSOR |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng. |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HB615 |
| Item number |
.A24 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384.380684 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Abernathy, Penelope Muse, |
| Dates associated with a name |
1951- |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The strategic digital media entrepreneur / |
| Statement of responsibility, etc |
Penelope Muse Abernathy, JoAnn Sciarrino. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1111 |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley-Blackwell, |
| Date of publication, distribution, etc |
[2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiii, 256pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - CONTENTS |
|---|
| Formatted contents note |
Table of contents<br/><br/>Preface vii<br/><br/>Acknowledgements ix<br/><br/>How to Use This Book xi<br/><br/>About the Companion Websites xiii<br/><br/>Part I Understanding the Basics of Digital Entrepreneurship 1<br/><br/><br/><br/>Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Description<br/><br/>A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age <br/><br/>The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.<br/><br/>Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to:<br/><br/> Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age<br/> Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances <br/> Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others<br/><br/>The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| General subdivision |
Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sciarrino, JoAnn, |
| Relator term |
author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Full text available at Wiley Online Library Click here to view |
| Uniform Resource Identifier |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119218081 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
vip |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
EBOOK |
| Classification part |
384.380684 Ab378 2019 |