| 000 -LEADER |
|---|
| fixed length control field |
12155cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14882187 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210211082052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070606s2007 enka 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007297462 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA700083 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
013555827 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415974707 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415974704 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415974714 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415974712 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm76910263 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
YDXCP |
| -- |
HKP |
| -- |
BAKER |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.D66 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doorley, John. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reputation management : |
| Remainder of title |
the key to successful public relations and corporate communication / |
| Statement of responsibility, etc. |
John Doorley and Helio Fred Garcia ; illustrated by Julie M. Osborn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 432 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 409-419) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1 Reputation Management 1<br/>This Chapter Covers 3<br/>Reputational Capital 4<br/>Identity 5<br/>Can Reputation Be Measured? 7<br/>Can Reputation Be Managed? 7<br/>"Intangible Asset" - The Wrong Perspective 8<br/>Comprehensive Reputation Management 8<br/>Confusing Communication with Performance and Behavior 11<br/>The Ten Precepts of Reputation Management 16<br/>Reputation Management 21<br/>2 Ethics and Communication 27<br/>This Chapter Covers 29<br/>Introduction: Why Ethics Matters 30<br/>What is Ethics? 30<br/>Ethics and Organizational Communication 35<br/>Ethics of Communicating 38<br/>Ethics of Running a Business 46<br/>Ethics of Representation 48<br/>Helping Companies Behave Ethically 51<br/>3 Media Relations 67<br/>This Chapter Covers 69<br/>The Case for a Centralized Media Relations Function 69<br/>Organizing the Media Relations Function 72<br/>Media Relations as a Lightning Rod 73<br/>Moderating Expectations 75<br/>The Journalist and the Spokesperson 76<br/>Fear of the Press 78<br/>The Press' Right to Know 82<br/>The Press' Penchant for Bad News 85<br/>The Good News About the Press 87<br/>Press Relatipns from a Position of Power 88<br/>Success in Media Relations 89<br/>4 New Media 103<br/>BY ANDREA COVILLE AND RAY THOMAS<br/>This Chapter Covers 105<br/>A Different World 105<br/>An Abridged History of New Media 106<br/>New Media and the Consumer Electronics Revolution 107<br/>A Sampling of Today's New Media Tools 108<br/>Are the New Media Truly Different? 114<br/>Examples of Digital Marketing 116<br/>The Impact of New Media on TV 117<br/>New Media Terms 118<br/>5 Employee Communication 127<br/>BY THE AUTHORS, WITH SIGNIFICANT CONTRIBUTIONS BY JEFF GRIMSHAW<br/>This Chapter Covers 129<br/>Employee Communication: The Stepchild of Public Relations<br/>and Human Resources 129<br/>Making Progress: Employee Communication Today 131<br/>Employee Communication Drives Organizational Performance 133<br/>The New Role of Employee Communication 138<br/>The Five Traits That Distinguish the Best Employee<br/>Communication Shops 144<br/>6 Government Relations 159<br/>BY ED INGLE<br/>This Chapter Covers 161<br/>What Is Government Relations? 161<br/>Case for a Centralized Government Relations Function 163<br/>Organizing the Government Relations Function 164<br/>Understanding the Key Audiences 166<br/>Setting the Company's Government Relations Agenda 169<br/>Success and Expectations Management 170<br/>Role of Third-Party Advocacy 170<br/>Role of the Lobbying Consultant 173<br/>Role of Political Contributions 175<br/>State and International Government Relations 176<br/>Government Relations Best Practices 179<br/>7 Community Relations 183<br/>This Chapter Covers 185<br/>Hardy's Relationship-Building Principle # 1: Be Involved. Be<br/>Committed. 186<br/>Hardy's Relationship-Building Principle # 2: Building<br/>Reputation, One Relationship at a Time, Is Good Business 187<br/>Hardy's Relationship-Building Principle # 3: Choose the Right<br/>Projects. Be Strategic. 189<br/>Hardy's Relationship-Building Principle #4: Keep Moving Ahead 194<br/>Hardy's Relationship-Building Principle # 5: Embrace Diversity 196<br/>Hardy's Relationship-Building Principle # 6: When Things Go<br/>Wrong, Make Them Right as Fast as You Can 200<br/>8 Investor Relations 207<br/>This Chapter Covers 209<br/>What Is Investor Relations? 210<br/>The Goals and Roles of Investor Relations 211<br/>What Does "Public Company" Mean? 212<br/>A Brief Introduction to the Securities Markets and Investment 213<br/>Securities Analysts: The Crucial Intermediaries 220<br/>Sell-Side Analysts 220<br/>Buy-Side Analysts 222<br/>IR's Interaction with Analysts 222<br/>IR's Interaction with Investors 223<br/>The Financial Media 224<br/>IR and Corporate Disclosure 225<br/>Materiality 227<br/>Disclosure 230<br/>9 Global Corporate Communication 239<br/>BY LYNN APPELBAUM AND GAIL S. BELMUTH<br/>This Chapter Covers 241<br/>The Global Imperative 242<br/>The Global Corporate Communication Role 245<br/>Standardize or Customize? That Is the Question. 246<br/>The Global Communication Network 248<br/>Internal Communication-Worldwide 249<br/>External Communication 252<br/>Working with Public Relations Agencies 260<br/>Measuring the Success of Global Communication 261<br/>10 Integrated Communication 267<br/>BY TIM MCMAHON<br/>This Chapter Covers 270<br/>Creating Enterprise Value through Powerful Brand Identity 271<br/>Leadership: The Engine of Effective Integrated Communication 274<br/>A Shared Vision Will Replace a Shelf Full of Policy Manuals 276<br/>Culture: The Lever for Transformation 277<br/>Communication Toolbox: The Devices Used to Move People to<br/>Action 279<br/>Marketing and Sales, What Is the Difference? Does It Matter? 282<br/>The Corporate Brand: Differentiating the Company's Approach<br/>to Business 283<br/>11 Issues Management 299<br/>This Chapter Covers 301<br/>Issues Management Overview 302<br/>Establishing an Issues Management Function 302<br/>Prioritizing Issues 303<br/>Issues Management Planning Process 304<br/>Developing an Issues Management Plan 305<br/>What the Elements of the Issues Management Analysis<br/>and Planning Template Mean 307<br/>12 Crisis Communication 323<br/>This Chapter Covers 326<br/>Introduction 326<br/>What Is a Crisis? 328<br/>Timeliness of Response: The Need for Speed 331<br/>Control the Communication Agenda 335<br/>Dealing with Rumors 337<br/>Controlling Rumors: A Mathematical Formula 343<br/>13 Corporate Responsibility 353<br/>BY ANTHONY P EWING<br/>This Chapter Covers 357<br/>Corporate Responsibility 358<br/>Communicating Corporate Responsibility 368<br/>Tools 376<br/>14 Challenges and Opportunities in Public Relations<br/>and Corporate Communication 383<br/>This Chapter Covers 385<br/>Earning a Seat at the Table: Defining the Professional<br/>Communicator's Role 385<br/>Historical Perspective: Edward L. Bernays and the Roots<br/>of Applied Anthropology 389<br/>The Future of Public Relations and Corporate Communication 391<br/>Becoming Truly Strategic 400<br/>Notes 409<br/><br/><br/><br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world's most successful builders. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail Belmuth, International Flavors & Fragrances, Inc.; Kenneth Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi, Publicis; Steve Doyal, Hallmark; Anthony Ewing, Logos Consulting Group; Ed Ingle, Microsoft Corporation; James Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in organizations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garcia, Helio Fred. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/fy0713/2007297462.html">http://www.loc.gov/catdir/toc/fy0713/2007297462.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0743/2007297462-d.html">http://www.loc.gov/catdir/enhancements/fy0743/2007297462-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BOOK |