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08774cam a22004815i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18266745 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230216151445.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr an aaaaaaaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140813s2019 inua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014948538 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119183518 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118824856 (pbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng. |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83402856312 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Preferred name for the person |
Szabó, Gábor, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media data mining and analytics / |
| Statement of responsibility, etc |
Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of Publication |
Indianapolis, I. N. |
| Name of Publisher |
John Wiley & Sons |
| Date of Publication |
2019 |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Indianapolis, IN : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxxv, 316 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index.<br/><br/>About the Author<br/><br/>GABOR SZABO, PHD, is a Senior Staff Software Engineer at Tesla and a former data scientist at Twitter, where he focused on predicting user behavior and content popularity in crowdsourced online services, and on modeling large-scale content dynamics. He also authored the PyCascading data processing library.<br/><br/>GUNGOR POLATKAN, PHD, is a Tech Lead/Engineering Manager designing and implementing end-to-end machine learning and artificial intelligence offline/online pipelines for the LinkedIn Learning relevance backend. He was previously a machine learning scientist at Twitter, where he worked on topics such as ad targeting and user modeling.<br/><br/>P. OSCAR BOYKIN, PHD, is a software engineer at Stripe where he works on machine learning infrastructure. He was previously a Senior Staff Engineer at Twitter, where he worked on data infrastructure problems. He is coauthor of the Scala big-data libraries Algebird, Scalding and Summingbird.<br/><br/>ANTONIOS CHALKIOPOULOS, MSC, is a Distributed Systems Specialist. A system engineer who has delivered fast/big data projects in media, betting, and finance, he is now leading the effort on the Lenses platform for data streaming as a co-founder and CEO at https://lenses.stream.<br/>Permissions<br/><br/>Request permission to reuse content from this site<br/> |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Table of contents<br/><br/>Introduction xvii<br/><br/>Chapter 1 Users: TheWho of Social Media 1<br/><br/>Measuring Variations in User Behavior in Wikipedia 2<br/><br/>The Diversity of User Activities 3<br/><br/>The Origin of the User Activity Distribution 12<br/><br/>The Consequences of the Power Law 20<br/><br/>The Long Tail in Human Activities 25<br/><br/>Long Tails Everywhere: The 80/20 Rule (p/q Rule) 28<br/><br/>Online Behavior on Twitter 32<br/><br/>Retrieving Tweets for Users 33<br/><br/>Logarithmic Binning 36<br/><br/>User Activities on Twitter 37<br/><br/>Summary 39<br/><br/>Chapter 2 Networks: The How of Social Media 41<br/><br/>Types and Properties of Social Networks 42<br/><br/>When Users Create the Connections: Explicit Networks 43<br/><br/>Directed Versus Undirected Graphs 45<br/><br/>Node and Edge Properties 45<br/><br/>Weighted Graphs 46<br/><br/>Creating Graphs from Activities: Implicit Networks 48<br/><br/>Visualizing Networks 51<br/><br/>Degrees: The Winner Takes All 55<br/><br/>Counting the Number of Connections 57<br/><br/>The Long Tail in User Connections 58<br/><br/>Beyond the Idealized Network Model 62<br/><br/>Capturing Correlations: Triangles, Clustering, and Assortativity 64<br/><br/>Local Triangles and Clustering 64<br/><br/>Assortativity 70<br/><br/>Summary 75<br/><br/>Chapter 3 Temporal Processes: The When of Social Media 77<br/><br/>What Traditional Models Tell You About Events in Time 77<br/><br/>When Events Happen Uniformly in Time 79<br/><br/>Inter-Event Times 81<br/><br/>Comparing to a Memoryless Process 86<br/><br/>Autocorrelations 89<br/><br/>Deviations from Memorylessness 91<br/><br/>Periodicities in Time in User Activities 93<br/><br/>Bursty Activities of Individuals 99<br/><br/>Correlations and Bursts 105<br/><br/>Reservoir Sampling 106<br/><br/>Forecasting Metrics in Time 110<br/><br/>Finding Trends 112<br/><br/>Finding Seasonality 115<br/><br/>Forecasting Time Series with ARIMA 117<br/><br/>The Autoregressive Part (“AR”) 118<br/><br/>The Moving Average Part (“MA”) 119<br/><br/>The Full ARIMA(p, d, q) Model 119<br/><br/>Summary 121<br/><br/>Chapter 4 Content: The What of Social Media 123<br/><br/>Defining Content: Focus on Text and Unstructured Data 123<br/><br/>Creating Features from Text: The Basics of Natural Language Processing 125<br/><br/>The Basic Statistics of Term Occurrences in Text 128<br/><br/>Using Content Features to Identify Topics 129<br/><br/>The Popularity of Topics 138<br/><br/>How Diverse Are Individual Users’ Interests? 141<br/><br/>Extracting Low-Dimensional Information from High-Dimensional Text 144<br/><br/>Topic Modeling 145<br/><br/>Unsupervised Topic Modeling 147<br/><br/>Supervised Topic Modeling 155<br/><br/>Relational Topic Modeling 162<br/><br/>Summary 169<br/><br/>Chapter 5 Processing Large Datasets 171<br/><br/>Map Reduce: Structuring Parallel and Sequential Operations 172<br/><br/>Counting Words 174<br/><br/>Skew: The Curse of the Last Reducer 177<br/><br/>Multi-Stage MapReduce Flows 179<br/><br/>Fan-Out 180<br/><br/>Merging Data Streams 181<br/><br/>Joining Two Data Sources 183<br/><br/>Joining Against Small Datasets 186<br/><br/>Models of Large-Scale MapReduce 187<br/><br/>Patterns in MapReduce Programming 188<br/><br/>Static MapReduce Jobs 188<br/><br/>Iterative MapReduce Jobs 195<br/><br/>PageRank for Ranking in Graphs 195<br/><br/>K-means Clustering 199<br/><br/>Incremental MapReduce Jobs 203<br/><br/>Temporal MapReduce Jobs 204<br/><br/>Rollups and Data Cubing 205<br/><br/>Expanding Rollup Jobs 211<br/><br/>Challenges with Processing Long-Tailed Social Media Data 212<br/><br/>Sampling and Approximations: Getting Results with Less Computation 214<br/><br/>HyperLogLog 217<br/><br/>HyperLogLog Example 219<br/><br/>HyperLogLog on the Stack Exchange Dataset 221<br/><br/>Performance of HLL on Large Datasets 222<br/><br/>Bloom Filters 223<br/><br/>A Bloom Filter Example 226<br/><br/>Bloom Filter as Pre-Computed Membership Knowledge 228<br/><br/>Bloom Filters on Large Social Datasets 229<br/><br/>Count-Min Sketch 231<br/><br/>Count-Min Sketch—Heavy Hitters Example 233<br/><br/>Count-Min Sketch—Top Percentage Example 235<br/><br/>Aggregating Approximate Data Structures 235<br/><br/>Summary of Approximations 236<br/><br/>Executing on a Hadoop Cluster (Amazon EC2) 237<br/><br/>Installing a CDH Cluster on Amazon EC2 237<br/><br/>Providing IAM Access to Collaborators 241<br/><br/>Adding On-Demand Cluster Capabilities 242<br/><br/>Summary 243<br/><br/>Chapter 6 Learn, Map, and Recommend 245<br/><br/>Social Media Services Online 246<br/><br/>Search Engines 246<br/><br/>Content Engagement 246<br/><br/>Interactions with the Real World 248<br/><br/>Interactions with People 249<br/><br/>Problem Formulation 251<br/><br/>Learning and Mapping 253<br/><br/>Matrix Factorization 255<br/><br/>Learning, Training 257<br/><br/>Under- and Overfitting 257<br/><br/>Regularizing in Matrix Factorization 259<br/><br/>Non-Negative Matrix Factorization and Sparsity 260<br/><br/>Demonstration on Movie Ratings 261<br/><br/>Interpreting the Learned Stereotypes 265<br/><br/>Exploratory Analysis 269<br/><br/>Prediction and Recommendation 274<br/><br/>Evaluation 277<br/><br/>Overview of Methodologies 278<br/><br/>Nearest Neighbor-Based Approaches 278<br/><br/>Approaches Based on Supervised Learning 280<br/><br/>Predicting Movie Ratings with Logistic Regression 280<br/><br/>Common Issues with Features 288<br/><br/>Domain-Specific Applications 289<br/><br/>Summary 290<br/><br/>Chapter 7 Conclusions 293<br/><br/>The Surprising Stability of Human Interaction Patterns 293<br/><br/>Averages, Standard Deviations, and Sampling 296<br/><br/>Removing Outliers 303<br/><br/>Index 309<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| -- |
600-699 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer profiling |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Forecasting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Polatkan, Gungor, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boykin, Oscar, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chalkiopoulos, Antonios, |
| Relator term |
author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Full text available at Wiley Online Library Click here to view |
| Uniform Resource Identifier |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183518 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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0 |
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ibc |
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origres |
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2 |
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ncip |
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20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS |
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| Source of classification or shelving scheme |
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| Item type |
EBOOK |