| 000 -LEADER |
|---|
| fixed length control field |
01272nam a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221010083738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201203b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786219560962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Ligaya, Emmanuel F. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Emmanuel F. Ligaya, Violeta L. Jerusalem, Jonas M. Palencia, Marjueve M. Palencia |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila: |
| Name of publisher, distributor, etc |
Fastbooks Educational Supply, Inc., |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 188 pages: |
| Other physical details |
illustrations; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Foreword Syllabus Table of Contents Introduction Chapter 1: Marketing Principles and Strategies Chapter 2: Customer Relationship: Customer Service Chapter 3: Market Opportunity Analysis and Consumer Analysis Chapter 4: Developing the Marketing Mix Chapter 5: Managing the Marketing Effort (The Marketing Process) Chapter 6: Workshop and Presentation of Marketing Plan Glossary of Terms References Author's Profiles |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| -- |
600-699 |
| -- |
658 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jerusalem, Violeta L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palencia, Jonas M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palencia, Marjueve M. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |
| Issues (borrowed), all copies |
1 |