| 000 -LEADER |
|---|
| fixed length control field |
01392nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210827144943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201029b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500289099 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.67 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Stoklossa, Uwe. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
new techniques for visual seduction / |
| Statement of responsibility, etc |
Uwe Stoklossa ; edited by Thomas Rempen |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Thames & Hudson, |
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
270 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Figure and ground --<br/>Two and three dimensions --<br/>Foreground and background --<br/>Big and small --<br/>Compositions --<br/>Setting up a scene --<br/>Seeing in context --<br/>Outlines --<br/>Words and pictures --<br/>On the spot --<br/>From eyes to brain. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| -- |
700-799 |
| -- |
740 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Visual communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rempen, Thomas |
| Relator term |
editor |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |