| 000 -LEADER |
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| fixed length control field |
04314cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
17260903 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240507121802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120418s2012 njua 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012937915 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB223712 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016044614 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118179710 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118179714 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn779864096 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Transcribing agency |
UKMGB |
| Modifying agency |
BTCTA |
| -- |
BDX |
| -- |
OCLCO |
| -- |
SINLB |
| -- |
YDXCP |
| -- |
IHI |
| -- |
IXA |
| -- |
VGM |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146.I58 |
| Item number |
B55 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Booth, David. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Display advertising : |
| Remainder of title |
an hour a day / |
| Statement of responsibility, etc. |
David Booth, Corey Koberg. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, NJ : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 505 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Display Advertising: An Hour a Day; Contents; Foreword; Introduction; Chapter 1: Online Advertising; An Overview of Search Engine Marketing; Search Advertising vs. Display Advertising; Problem Solving and Distraction; Chapter 2: Overview of Display Advertising; The Display Advertising Landscape; Identifying Display Ad Types and Formats; Defining Advertising Objectives; Chapter 3: Fundamentals of Display Advertising Concepts; The Ecosystem: Advertisers and Publishers; Starting Out with the Google Network; Campaign Targeting Strategies; The Big Picture: The Process of Display Advertising. Chapter 4: Month 1: Planning Your CampaignsWeek 1: Define Your Display Advertising Goals; Week 2: Showcase What You Do Best; Week 3: Take Stock of Your Resources; Monday: Understand the Process of Success; Tuesday: Identify the Campaign Implementer; Wednesday: Identify the Market Researcher; Thursday: Identify the Graphic Designer and Developer; Friday: Identify the Analyst; Week 4: Plan Your Budget; Monday: Choose between Bid Types; Tuesday: Understand How the CPC Auction Works; Wednesday: Understand How CPM Bids Compete in the Auction; Thursday: Understand How Google Spends Your Budget. Friday: Understand AdWords Billing OptionsChapter 5: Month 2: Targeting Your Audience; Week 5: Understand Targeting Options; Week 6: Find Good Keywords; Week 7: Find Good Placements; Week 8: Organize Campaigns and Ad Groups; Chapter 6: Month 3: Building Your First Display Campaign; Week 9: Choose Your Display Campaign Settings; Week 10: Choose Your Bidding Style and Budget; Week 11: Configure Advanced Campaign Settings; Week 12: Create Your First Ad Group; Chapter 7: Month 4: Creating Image Ads; Week 13: Study the Science behind Great Image Ads; Week 14: Understand the Rules. Week 15: Dig Deeper on Image AdsMonday: What You're Trying to Accomplish; Tuesday: Image ads for E-Com, Lead Gen, B2B, and Non-Profit Scenarios; Wednesday: Choosing Static or Rich Media Ads; Thursday: Importing Your Image Ads into AdWords; Friday: The Approval Process; Week 16: Build Ads with Display Ad Builder; Monday: Benefits and Drawbacks of the Display Ad Builder; Tuesday: Browsing Your Options-Themes and Filters; Wednesday: Creating and Previewing an Ad; Thursday: Advanced Ad Types; Friday: Tips For Creating Unique Ads; Chapter 8: Month 5: Video Ads. Week 17: Understand AdWords Video AdsWeek 18: Create Video Ads; Week 19: Advertise on YouTube; Week 20: Advertise on Television with AdWords; Chapter 9: Month 6: Launch and Measure Your Campaign's Performance; Week 21: Launch the Campaign; Week 22: Use AdWords Reports; Week 23: Use Google Analytics; Week 24: Measure Branding and Positioning Goals; Chapter 10: Month 7: Optimizing the Performance of Your Campaigns; Week 25: Refine Your Campaigns and Ad Groups; Week 26: Expand Your Reach; Week 27: Test Your Ads; Week 28: Create Effective Landing Pages; Chapter 11: Month 8: Advanced Topics. Week 29: Retarget and Remarket. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
<br/>"A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign, discussing concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Koberg, Corey, |
| Dates associated with a name |
1977- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
pccadap |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BOOK |
| Edition |
2012 |
| Classification part |
659.144 |
| Koha issues (borrowed), all copies |
1 |