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Serrano, Angelita Ong Camilar,

Product management essentials : from concept to launch / Dr. Angelita Ong Camilar-Serrano, PhD-BM, MBA, CMC - xii, 230 pages : illustrations ; 25 cm

Includes bibliographical references.

ISBN: 9786214272556

Subjects--Topical Terms:
Product management.
New products--Management.

Dewey Class. No.: 658.5/6