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McCarthy , E. Jerome

Readings in basic marketing / E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. - x, 388 pages : illustrations ; 23 cm.

Includes bibliographical references.

ISBN: 0256015686 9780256015683

LCCN: 74024449

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .R334

Dewey Class. No.: 380.1