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Sharma, Yogita

Brand management / Dr. Yogita Sharma, Dr. Vijendra Dhyani, Dr. Mahipal Singh - x, 320 pages : illustrations; 24 cm

Includes bibliographical references and index.

ISBN: 9789395791601

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)

Dewey Class. No.: 658.8/27