Hisrich, Robert D.,

Entrepreneurship / Robert D. Hisrich, PH D, Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs College of Business Administration, Kent State niversity, Michael P. Peters, PH D, Professor Emeritus, Carroll School of Management, Boston College, Dean A. Shepherd, PH D, Ray and Milann Siegfried Professor of Entrepreneurship Mendoza College of Business, Notre Dame University. - Twelfth Edition. - pages cm

Revised edition of the authors' Entrepreneurship, [2020] Includes index.

"Starting and operating a new business involves considerable risk and effort to overcome the inertia against creating something new. In creating and growing a new venture, the entrepreneur assumes the responsibility and risks for its development and survival and enjoys the corresponding rewards. This risk is compounded for entrepreneurs who go international or who are in fact born global. The fact that consumers, businesspeople, and government officials from every part of the world are interested in entrepreneurship is evident from the increasing research on the subject, the large number of courses and seminars on the topic, the more than two million new enterprises started each year (despite a 70% failure rate), the significant coverage and focus by the media, and the realization that this is an important aspect of the economics of the developed, developing, and even controlled economies"--

Ages 18+ McGraw Hill LLC Grades 10-12 McGraw Hill LLC

9781266264139 9781265332259 9781265816865

2022038723


New business enterprises.
Entrepreneurship.
Business planning.
Business enterprises--Finance.
Success in business.

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