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Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - xxxii, 405 pages : color illustrations ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (CN1-CN14) and index.

ISBN: 9780072547030 0072547030 (alk. paper) 007121478X (international ed. : alk. paper)

LCCN: 2003051185

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K452 2004

Dewey Class. No.: 658.8