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Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - Fourth edition - xxvii, 708 pages : illustrations , map ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780072961942 0072961945 (alk. paper) 9780071253291

LCCN: 2004065642

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

LC Class. No.: HD9980.5 / .Z45 2006

Dewey Class. No.: 658.8