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Peterson, Robert A. 1944-

Marketing research / Robert A. Peterson. - Second edition - xiii, 576 pages : illustrations ; 25 cm.

Includes bibliographies and index.

ISBN: 0256037116

LCCN: 87072018

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .P46 1988

Dewey Class. No.: 658.8