Normal view MARC view ISBD view

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - xxvi, 723, 64 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0023345004

LCCN: 81008405

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .E86 1982

Dewey Class. No.: 658.8