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Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - Second edition - xxviii, 776, 74, [28] pages of plates : illustrations (some color) ; 26 cm.

Includes indexes.

ISBN: 0023347007

LCCN: 84007141

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .E86 1985

Dewey Class. No.: 658.8