Wright, Peter L.

Strategic management : concepts / Peter Wright, Mark J. Kroll, John A. Parnell. - Third Edition. - xiii, 318 pages : illustrations (some color) ; 26 cm.

Includes bibliographical references and indexes.

0134393406

95031720


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .W75 1996

658.4012