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Terpstra, Vern.

International marketing / Vern Terpstra. - Fourth edition - xix, 652 pages : illustrations ; 24 cm. - The Dryden Press series in marketing .

Includes bibliographies and indexes.

ISBN: 0030065127

LCCN: 86008994

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1009.5 / .T417 1987

Dewey Class. No.: 658.848