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Arens, William F.

Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. - Fifth edition - xxx, 573, [81] pages : illustrations (some color) ; 29 cm. - The Irwin series in marketing .

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

ISBN: 025613412X

LCCN: 93005995

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 1994

Dewey Class. No.: 659.1