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Vivian, John.

The media of mass communication / John Vivian. - Seventh edition - xxvii, 516 pages : illustrations (some colored) ; 27 cm. + 1 computer optical disc (4 3/4 in.).

Includes index.


System requirements for accompanying CD-ROM: Adobe Acrobat, Windows; Macintosh.

ISBN: 0205418481 9780205418480

LCCN: 2005047623

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .V53 2006

Dewey Class. No.: 302.23