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Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Third edition - xxxvi, 570 pages : illustrations (some color), color maps ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Includes index

Includes bibliographical references (p. R-1 thru R-10)


System requirements for accompanying computer disc: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher)

ISBN: 0072827580 (acidfree paper) 0071214283 (international ed.) 9780071218528

LCCN: 2002043221

Subjects--Topical Terms:
Mass media.
Mass media and culture.
Media literacy.

LC Class. No.: P90 / .B284 2004

Dewey Class. No.: 302.23