Bates, Suzanne.
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. - xx, 230 pages ; 24 cm.
Includes index. Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.
9780071762861 (alkaline paper) 0071762868 (alkaline paper)
2011018030
Chief executive officers.
Branding (Marketing)
Corporate image.
Leadership.
HD38.2 / .B38 2012
658.4/092
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. - xx, 230 pages ; 24 cm.
Includes index. Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.
9780071762861 (alkaline paper) 0071762868 (alkaline paper)
2011018030
Chief executive officers.
Branding (Marketing)
Corporate image.
Leadership.
HD38.2 / .B38 2012
658.4/092