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Tourism marketing : an Asia-Pacific perspective / Cathy Hsu, Less Killion, Graham Brown, Michael J. Gross, Sam Huang - xvi,480 pages : illustrations ; 24 cm. - Wiley Australia Tourism Series .

Includes glossary, bibliographical references and index.

ISBN: 9780470814901

Subjects--Topical Terms:
Tourism--Marketing.--Asia
Tourism--Marketing.
Tourism--Marketing.--Pacific area

Dewey Class. No.: 338.47910688