Hisrich, Robert D.

Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. - 9th edition - New York, NY : McGraw-Hill/Irwin, c2013. - xx, 587 p. : ill. ; 27 cm.

Includes index.

Part I: The Entrepreneurial Perspective1. Entrepreneurship and the Entrepreneurial Mind-Set2. Entrepreneurial Intentions and Corporate Entrepreneurship3. Entrepreneurial Strategy: Generating and Exploiting New EntriesPart II: From Idea to Opportunity4. Creativity and the Business Idea5. Identifying and Analyzing Domestic and International Opportunities6. Intellectual Property and Other Legal Issues for the EntrepreneurPart III: From the Opportunity to the Business Plan7. The Business Plan: Creating and Starting the Venture8. The Marketing Plan9. The Organizational Plan10. The Financial PlanPart IV: From the Business Plan to Funding the Venture11. Sources of Capital12. Informal Risk Capital, Venture Capital, and Going PublicPart V: From Funding the Venture to Launching, Growing and Ending the New Venture13. Strategies for Growth and Managing the Implication of Growth14. Accessing Resources for Growth from External Sources15. Succession Planning and Strategies for Harvesting and Ending the VenturePart VI: CasesCase 1 ? Turner Test Prep Co.Case 2 ? Jim Boothe, InventorCase 3 ? A. Monroe Lock and Security SystemsCase 4 ? Beijing SammiesCase 5 ? Intelligent Leisure SolutionsCase 6 ? The Beach CarrierCase 7 ? Gourmet to GoCase 8 A ? Intervela D.o.o. Kooper - Victory SailmakersCase 8 B ? Intervela Victory SailmakersCase 9 - The Gril-Kleen CorporationCase 10 ? Masi TechnologyCase 11 ? NeoMed TechnologiesCase 12 ? Mayu LLCCase 13 ? Nature Bros. Ltd.Case 14 ? Amy's BreadCase 15 ? Supply DynamicsCase 16 ? Datavantage CorporationCase 17 ? Tire Valet: A Mobile Tire Company

9780071326315

2012020946


New business enterprises.
Entrepreneurship.
Business planning.
Business enterprises--Finance.
Success in business.

HD62.5 / .H577 2013

658.4/21