Jedlicka, Wendy, 1959-
Sustainable graphic design : tools, systems, and strategies for innovative print design / Wendy Jedlička ; with Paul Andre ... [et al.] ; additional contributions by Amelia McNamara ... [et al.] ; foreword by Marc Alt. - xx, 506 pages: illustrations; 23 cm.
Includes bibliographical references and index.
Making the business case -- The psychology of graphics -- Seeking truth in marketing -- Systems thinking -- Materials and processes -- Working smarter -- Innovation toolbox.
9780470246702 (pbk.) 0470246707 (pbk.)
2009017330
GBA947355 bnb
015181128 Uk
Graphic arts--Social aspects.
Commercial art--Social aspects.
Sustainable design.
NC997 / .J37 2010
686.22
Sustainable graphic design : tools, systems, and strategies for innovative print design / Wendy Jedlička ; with Paul Andre ... [et al.] ; additional contributions by Amelia McNamara ... [et al.] ; foreword by Marc Alt. - xx, 506 pages: illustrations; 23 cm.
Includes bibliographical references and index.
Making the business case -- The psychology of graphics -- Seeking truth in marketing -- Systems thinking -- Materials and processes -- Working smarter -- Innovation toolbox.
9780470246702 (pbk.) 0470246707 (pbk.)
2009017330
GBA947355 bnb
015181128 Uk
Graphic arts--Social aspects.
Commercial art--Social aspects.
Sustainable design.
NC997 / .J37 2010
686.22