Jedlicka, Wendy, 1959-

Sustainable graphic design : tools, systems, and strategies for innovative print design / Wendy Jedlička ; with Paul Andre ... [et al.] ; additional contributions by Amelia McNamara ... [et al.] ; foreword by Marc Alt. - xx, 506 pages: illustrations; 23 cm.

Includes bibliographical references and index.

Making the business case -- The psychology of graphics -- Seeking truth in marketing -- Systems thinking -- Materials and processes -- Working smarter -- Innovation toolbox.

9780470246702 (pbk.) 0470246707 (pbk.)

2009017330

GBA947355 bnb

015181128 Uk


Graphic arts--Social aspects.
Commercial art--Social aspects.
Sustainable design.

NC997 / .J37 2010

686.22