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Futrell, Charles.

Fundamentals of selling : customers for life / Charles M. Futrell. - Seventh edition - xxiii, 579 pages : color illustrations ; 26 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 9780072398861 0072398868 (alk. paper)

LCCN: 2001030060

Subjects--Topical Terms:
Selling.

LC Class. No.: HF5438.25 / .F87 2002

Dewey Class. No.: 658.85