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Edmunds, Holly.

The focus group research handbook / Holly Edmunds. - x, 276 pages: illustrations ; 24 cm.

At head of title: American Marketing Association. Includes index.

ISBN: 0844202886 9780658002489

LCCN: 98033528

Subjects--Topical Terms:
Focus groups--Handbooks, manuals, etc.

LC Class. No.: H61.28 / .E36 1999

Dewey Class. No.: 001.4/33