Marr, Bernard,
Big data for small business / Bernard Marr. - xi, 242 pages ; 24 cm. - For dummies . - For dummies. .
Includes index.
Introduction -- Getting started with big data basics. Introducing big data for small businesses ; Digging into the essence of big data ; Identifying big data uses in small business -- Unpacking big data. Unpacking the many types of data ; Discovering new forms of data ; Understanding the technology changes that underpin big data -- Brave new world for small business. Focusing on the value of insights ; Developing and accessing big data competencies ; Building a big data infrastructure -- Show time! Making big data work for small business. Creating a big data strategy ; Applying data in your business : decision making ; Applying data in your business : operations ; Creating a big data culture in your business -- The part of tens. Ten biggest big data mistakes to avoid ; Ten free big data sources ; Ten key big data collection tools.
Explains how to use big data to your advantage in order to transform your small business and make sense of user activity on social networks and customer transactions. Demonstrates how to capture, store, search, share, analyse and visualise analytics and helps you turn your data into actionable insights.
9781119027034 1119027039
2015955036
Big data.
Data mining.
Small business--Management.
Organizational effectiveness--Data processing.
Decision making--Data processing.
Business planning--Data processing.
Information technology--Management.
Management--Statistical methods.
Decision making--Statistical methods.
Big data for small business / Bernard Marr. - xi, 242 pages ; 24 cm. - For dummies . - For dummies. .
Includes index.
Introduction -- Getting started with big data basics. Introducing big data for small businesses ; Digging into the essence of big data ; Identifying big data uses in small business -- Unpacking big data. Unpacking the many types of data ; Discovering new forms of data ; Understanding the technology changes that underpin big data -- Brave new world for small business. Focusing on the value of insights ; Developing and accessing big data competencies ; Building a big data infrastructure -- Show time! Making big data work for small business. Creating a big data strategy ; Applying data in your business : decision making ; Applying data in your business : operations ; Creating a big data culture in your business -- The part of tens. Ten biggest big data mistakes to avoid ; Ten free big data sources ; Ten key big data collection tools.
Explains how to use big data to your advantage in order to transform your small business and make sense of user activity on social networks and customer transactions. Demonstrates how to capture, store, search, share, analyse and visualise analytics and helps you turn your data into actionable insights.
9781119027034 1119027039
2015955036
Big data.
Data mining.
Small business--Management.
Organizational effectiveness--Data processing.
Decision making--Data processing.
Business planning--Data processing.
Information technology--Management.
Management--Statistical methods.
Decision making--Statistical methods.