Mikitani, Hiroshi.
Marketplace 3.0 : rewriting the rules of borderless business / Hiroshi Mikitani. - 247 pages 25 cm.
Includes index.
Rewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of e-commerce : discovery shopping -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation.
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
9780230342149
2012035393
Electronic commerce--Management.
Business enterprises--Computer networks--Management.
Business logistics.
International business enterprises--Management.
HF5548.32 / .M537 2013
658.8/72
Marketplace 3.0 : rewriting the rules of borderless business / Hiroshi Mikitani. - 247 pages 25 cm.
Includes index.
Rewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of e-commerce : discovery shopping -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation.
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
9780230342149
2012035393
Electronic commerce--Management.
Business enterprises--Computer networks--Management.
Business logistics.
International business enterprises--Management.
HF5548.32 / .M537 2013
658.8/72